You’re different, your gym should be too. But with none of the non-sense. Hard truths, honest work. Sweat mixing in with the chalk on the floor. That’s Dissent Athletics.

Working in close collaboration with Dissent founders Jonathan and Kelsey, we established a look for their gym that was easy to understand, and impossible to miss.

Produced works include logo, full brand, t-shirt designs, signage, and Instagram material.